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How can your market be expected to recognize you or your products? While you may advertise one product initially, you might end up with dozens later. You can make your product famous through advertising, but how will your other products be known?

When I think of a brand design, I usually start with the first letter of the name. If you were making Brooklyn's Finest Beer, the letters B, F and B again are where I would start. It is a very old technique but it is still very unique. Sometimes, however, it's enough to simply write the name in a beautiful font.

The logo design cardinal rule is that the logo must be easily recognizable, memorable, and immediately describable. This is easy to do if you design a simple logo. Don't get bogged down in details. Instead, use symbols or shapes that are easy to identify.

Your business design is what the market remembers about you. This is your business's identity. The design of your business should reflect what you do. Always keep your business profile as a priority. If you are involved in both manufacturing and environmental work, then a design should be created that would reflect both. Your logo should give a clear idea of what your company does. This is more important than your initials or your image which may not be very important.

Myth #4. Beautiful logos make the best logos. Many times, the only thing a logo designer is given by a client to do is 'create beautiful looking logos'. While every logo must look great, they don't have to be beautiful. You can see the logos of many of the most successful brands in the world. Almost all of these brands have a simple logo that conveys the brand's message in the right way.

There are three main styles of logo: logotype, woodmark, or abstract mark. For best results and flexibility, I would recommend combining these styles with logotype. This is because it would be difficult for new companies to identify their corporate identities without text.

Let's now look at some large brands to learn a few things. Take for example the logos from Toyota, Nike and Dell. We can see that simplicity and uniqueness rule in the worlds of design. If your logo is not unique and camertoto simple, then it can never stand-out and, consequently, it can never win the trust of your market or become memorable. You should keep your target audience, business model, and target audience in mind as you design your logo. Only then can you begin designing your business logo.