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Online Shopping Figures For the UK
The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've compiled statistics and figures for retail sales that are both eye opening and informative to assist you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of products available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of sales made through e-commerce. This is likely because of the constant need for new technology, as well as the desire to keep up with the most recent technology. Online sales of leisure and hobbies products make up 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special discounts or offers. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. More than half of UK residents aged 65 and older have made a purchase on the internet within the last year. Shoppers can select from a variety of payment options and also decide when and how they want their purchases delivered.
There are many motives for shoppers to shop online among them, the most popular are convenience price, availability, and price. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices while 37% cited a wider choice of options.
Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an eco green manner.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothing or footwear from a retailer that has their measurements on file. This allows them skip the return process, and to get what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be because they are used to the slower delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by the age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to accomplish online tasks.
The older generation however tend to have more conservative purchasing habits and are less swayed by the online ads. They also tend to visit high street stores to feel and see items before making purchases. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.
A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are prohibitive. In addition, 61% of those over 55 say they'll add more items to their carts to meet a free delivery threshold.
4. Online shopping in the UK by gender
Men and Vimeo women in the UK are equally likely to shop for products on the internet. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to purchase fashion products, home and garden items, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% looking for brands that support and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62% of British women who shop online bought these items by 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available like kitchenware, jewellery and sports goods.
This is why online shopping is becoming more popular as a way to find the best prices on these items. In fact, some experts predict that online sales will account for nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to cope with the increase in online shopping, others are flourishing. Online sales are growing in health and wellness, home and garden, and consumer Portable Electronics Batteries.
The trend for buying these items online is likely to continue to expand in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. When shopping online the customers of the UK are influenced primarily by price, convenience and the variety of items. These factors make it a great location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant part of the UK retail market Some estimates suggest that it will comprise one-third of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers as well as 37% of shoppers say there's a greater variety of merchandise available online. This is in contrast to Europe where a larger percentage of shoppers cited lower prices as the key driver for their purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this option in the past year.
A strong online return policy for the UK is also an important aspect of e-commerce. The majority of buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
The market for online retail has grown exponentially since its humble beginnings. This is evident especially in the UK where e-commerce is responsible for 20% of all retail sales.
Many shoppers use online shopping to research brands before purchasing and 45% prefer to "buy online, then pick it up in stores". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.
1. Retail sales online in the UK
It's hard to deny that sales of online retail in the UK have grown significantly in the last few years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by next year. This increase is the result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are gaining popularity as shoppers increasingly turn to online retailers.
With this in mind, it's important for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've compiled statistics and figures for retail sales that are both eye opening and informative to assist you.
Fashion is the most popular retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of products available and the convenience of being able to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of sales made through e-commerce. This is likely because of the constant need for new technology, as well as the desire to keep up with the most recent technology. Online sales of leisure and hobbies products make up 15% of all online sales.
When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who mentioned price comparison and 37% indicated they were seeking special discounts or offers. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide variety.
2. Online shopping in the UK
Shopping online is becoming part of daily life for many UK consumers. More than half of UK residents aged 65 and older have made a purchase on the internet within the last year. Shoppers can select from a variety of payment options and also decide when and how they want their purchases delivered.
There are many motives for shoppers to shop online among them, the most popular are convenience price, availability, and price. In fact, 57% of online shoppers cite convenience as the main motive behind their shopping. Then, another 48% pointed to lower prices while 37% cited a wider choice of options.
Online shopping habits of UK consumers are also becoming increasingly environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging material from their online purchases. They could decide to take action if their purchases are not packaged in an eco green manner.
Some customers wish to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK customers have purchased clothing or footwear from a retailer that has their measurements on file. This allows them skip the return process, and to get what they want faster.
It is interesting to know that UK customers are reported to be more willing than ever to wait for online orders. This could be because they are used to the slower delivery times and are more aware of how long it takes for an item to be delivered in the mail.
3. Online shopping in the UK by the age group
Online shopping is very popular in the UK. The most sought-after purchases are clothes and accessories, followed by groceries, and finally media such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. It is also simple to compare prices and items online when making these kinds of purchases.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. Additionally, it is also important to be aware of the amount of time each age group is spending shopping online. The younger generation, for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to accomplish online tasks.
The older generation however tend to have more conservative purchasing habits and are less swayed by the online ads. They also tend to visit high street stores to feel and see items before making purchases. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.
A second interesting factor to be considered when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. In addition they tend to drop their shopping carts if they think that shipping costs are prohibitive. In addition, 61% of those over 55 say they'll add more items to their carts to meet a free delivery threshold.
4. Online shopping in the UK by gender
Men and Vimeo women in the UK are equally likely to shop for products on the internet. Women are more likely than men to make large purchases such as furniture and electrical appliances. Both groups are more likely to purchase fashion products, home and garden items, consumer electronics, and products for beauty and health.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic with 69% looking for brands that support and are in close contact with their local communities.
The most sought-after online purchasing items in the UK are shoes and clothing. In fact, 62% of British women who shop online bought these items by 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available like kitchenware, jewellery and sports goods.
This is why online shopping is becoming more popular as a way to find the best prices on these items. In fact, some experts predict that online sales will account for nearly 1/3 of all retail sales in 2024.
While some retailers are struggling to cope with the increase in online shopping, others are flourishing. Online sales are growing in health and wellness, home and garden, and consumer Portable Electronics Batteries.
The trend for buying these items online is likely to continue to expand in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will become more popular in the future. With the growing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and that they provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the most important European eCommerce markets. When shopping online the customers of the UK are influenced primarily by price, convenience and the variety of items. These factors make it a great location for retailers looking to improve their web presence and provide an easy shopping experience.
During the COVID-19 epidemic, online sales increased dramatically as consumers opted for safe and convenient alternatives to instore purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a significant part of the UK retail market Some estimates suggest that it will comprise one-third of all retail sales in 2024. This growth is driven by increasing consumer adoption of ecommerce and advancements in technology.
57 percent of UK online shoppers claim that convenience is the primary reason they shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers as well as 37% of shoppers say there's a greater variety of merchandise available online. This is in contrast to Europe where a larger percentage of shoppers cited lower prices as the key driver for their purchase online.
Consumers are also willing to try new brands and products when they shop online. Online shoppers are open to trying new products and brands. Half of them are willing to try new brands when they shop on marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29 percent of buyers who shop online have made use of this option in the past year.
A strong online return policy for the UK is also an important aspect of e-commerce. The majority of buyers (59 percent) look up the return policy of the retailer prior to buying, and more than half of them expect the seller to arrange and pay for return shipping.
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